Astron Energy has partnered with Volkswagen Motorsport to be the new title sponsor for prestigious Volkswagen Polo Cup racing series. The sponsorship is from 2024.

Astron Energy operates the second largest network of service station forecourts in South Africa and is in the process of rebranding its entire network of retail sites.

Astron Energy sees the VW Polo Cup, the racing series which hones South Africa’s finest young driver talent, as an excellent platform to promote its reimagined fuel brand.

“We are delighted to confirm our partnership with Volkswagen Motorsport as the title sponsor for the 2024 Astron Energy Polo Cup,” said Astron Energy Head of Marketing, Thayuri Moodley.

“The Astron Energy Polo Cup is the perfect platform for us to leverage our reimagined fuel brand around one of the most competitive and exciting young racing drivers’ championship in the country.

The Polo Cup series will also see Astron Energy’s new premium additive Quartech Fuel with 4-in-1 technology used in the field of Polo GTI Cup racing cars.

“The MSA South African National Championship Polo Cup has discovered some of South Africa’s most exciting racing talents over the years, with past champions Sheldon and Kelvin van der Linde, Jordan Pepper and more recently, Leyton Fourie among others, going on to great things in local and international motorsport,” Moodley added.

“Astron Energy looks forward to being an integral part of the next chapter of this thrilling Polo Cup story.”

Head of Volkswagen Driving Experience, Mike Rowe, said: “As Volkswagen Motorsport, we are delighted to welcome Astron Energy aboard as our Polo Cup title sponsor from 2024.

“Not only will Astron Energy bring great impetus to the Polo Cup, which enters its 28th year of competition this year, but we also look forward to proving Astron Energy’s new premium additive Quartech Petrol in our field of Polo GTI Cup racing cars in action on track.”

The 2024 Astron Energy Polo Cup runs as part of the South African National Championship Extreme Festival over seven rounds across South Africa.

Starting at Killarney in Cape Town in March, the 2024 Astron Energy Polo Cup will see the season champion earn a drive in a SupaCup Polo in the 2025 SATC SupaCup championship.

“Astron Energy fuel delivers improved protection against damage from combustion,” Thayuri Moodley added. “Polo Cup will prove Astron Energy’s finest friction reduction Quartech Petrol’s smoother operation under the harshest conditions on track, while at the same time helping discover South Africa’s future racing champions.”